Rebranding an everyday object

About the project

One of my biggest University projects is ZEEP. The initial brief was simple, rebranding an everyday object randomly selected from a bunch. But what we got in the end was far from simple. A complex brand image based on expressions and cute little zip monsters.

Customizable Design

The identity we've built is based on this little zip monsters, and their expressions. The consumer can choose the color, the expression, and even keep the box if they want.
What makes Zeep unique is the degree of customization possible.

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Brand video summary